Pilatesology is a small, family-run company founded by Alisa and Jack Coble, a former travel photographer. With a passion for Pilates ignited in 1997 and honed under the tutelage of Romana Kryzanowska, a direct disciple of Joseph Pilates, Alisa brings a deep, authentic understanding of the method to the platform.
Pilatesology curates a collection of the world’s best Pilates instructors, including some of the few remaining who trained directly under Joseph Pilates. This dedication to authenticity ensures that users experience Pilates in its most powerful and transformative form. By staying true to the source, Pilatesology’s respected teachers deliver body-altering, mind-blowing Pilates sessions that honor the legacy and effectiveness of Joseph Pilates’ original work.
When Pilatesology partnered with Tabula, our goal was to create a website that truly reflected their commitment to authenticity and excellence. We began with a comprehensive discovery phase, understanding their brand values, unique selling points, and the specific needs of their target audience. This was followed by meticulous planning and design, where we focused on creating a user-friendly, visually appealing, and SEO-optimized website.
The goal was to create a robust website with an e-commerce and online workout library component.
We ensured alignment on all the specific features for the website, including e-commerce products, workout library catalogue and blog categories.
We developed initial wireframes and mockups, finalized primary brand colors and made sure the site was exactly what Pilatesology is looking for.
We finalized workout library, setup online store and blog, installed critical plugins for security, SEO and speed, tested the website and launched to the public.
In the end, Pilatesology was handed over a robust website with dozens of video workouts that are categorized and easily filtered by users, as well as a complete online ecommerce store to be able to sell to customers around the world. Reach out to us to get your website build today!