About Tabula

At Tabula, we bring over 20 years of digital marketing expertise combined with cutting-edge AI technology to redefine marketing in 2024 and beyond.

Our unique approach focuses on the entire customer journey, identifying and addressing gaps to boost conversions. 

Specializing in Generative Engine Optimization (GEO) and SEO, we ensure your brand not only ranks on search engines like Google but also stands out on AI platforms, maximizing visibility and relevance.

Our core services include search-first social media strategy, industry-specific content creation, and AI-enhanced audience insights. 

Using advanced AI tools, we craft compelling, visually unique content that resonates with your audience, simplifies your value proposition, and strengthens your brand’s competitive edge.

With clear communication and a client-first approach, we treat your business like our own, ensuring you understand our strategies and feel empowered to make informed choices. 

Our goal is to leverage AI to improve your customer journey, drive higher conversions, and create sustainable growth.

We stay ahead of the latest trends, continually adapting our strategies to help your brand grow and thrive in an ever-evolving digital landscape. 

We’d love to share more in a discovery call!

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Our Story

In March 2023, amidst the recent release of Chat GPT and Open AI, Carlos, our founder, noticed that businesses of all sizes were looking to hire AI savvy digital marketers for their team. But the problem was that they didn't (and still don't) have the time or resources to spend on training them or learning the tools themselves. We seized the opportunity and launched our AI marketing agency in May of 2023.

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How exactly does Tabula leverage AI?

We harness AI to implement top-notch digital marketing strategies that deliver results. How? AI helps us brainstorm effective content strategies, create stunning visuals, simplify complex language, craft brand voices tailored to specific audiences, summarize extensive documents, gather insights on competitors, and analyze demographic, behavioral, and psychographic data, among other things.

  • Tried-and-true digital marketing

    We execute on what works, and we do it well.

  • Innovative artificial intelligence Tools

    We improve our output, speed and quality with AI.

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About the Founder

Carlos, a bilingual marketing expert originally from Mexico City, moved to Canada in 2000 and has since built a thriving career in digital marketing, branding, web development, and SEO. 

With over a decade of experience spanning Sports, Luxury, and Tech industries, Carlos has worked with both startups and large enterprises, consistently driving growth through SEO, organic traffic, and lead generation strategies.

As the founder and leader of Tabula, Carlos combines AI-driven solutions with his extensive industry knowledge to offer efficient, affordable marketing services. 

His background in Philosophy shapes his communication style and unique, strategic approach, enabling him to address complex marketing challenges with creative solutions.

Carlos believes that strong communication is essential in every aspect of business—whether in sales, negotiation, team building, or strategy. He is passionate about networking with like-minded professionals and is dedicated to empowering business owners to harness the power of AI.

Connect with Carlos on LinkedIn or book a call to discover how Tabula can help your business grow smarter and faster with AI. You can also read his story featured on the Schulich School of Business website.

Testimonials

Hear what others have to say about working with the team at Tabula.

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“Our company hired Tabula at the launch of our new site. From the onset the entire team has carefully and expertly navigated the growth and maintenance of our site from both a technical and off-site perspective. Carlos and his team are incredibly responsive both in making sure goals are being met consistently as well with impromptu questions and requests. The information we got from them was always data driven and clearly laid out, but most importantly we saw a huge increase on our website traffic and domain rating. I would highly recommend using Tabula for businesses of any size looking to improve their digital marketing!”

Becky Gaber

VP of Design at Sockrates Custom socks
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“The team is very efficient and great at communicating project goals, status, and results!”

Madeleine Amestoy

Marketing Manager at BrightOrder
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“Tabula isn’t just the best AI Marketing Agency, they’re the best company to work with! Well managed, always responsive, permanently ahead, and pleasant to deal with. Carlos is more than knowledgeable and best of all his team is trustworthy. We own a brick and mortar high end clothing store and Tabula is responsible for ensuring we have a successful web presence.”

Angelica Lianko

Partner at Carpe Diem Men
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“I was very impressed with Carlos' great work ethic and the quality of the work he delivered. He is truly a professional. Best of all, Carlos is a genuinely great person. He's very positive and optimistic, he's kind, and he's always willing to help and support others. I learned a lot from working with Carlos and I'm very grateful for our time together. I strongly recommend Carlos and I know he will have a big, positive impact on any team lucky enough to have him.”

Duncan McCall

General Manager at Roam Car Subscriptions
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“The team at Tabula was so great to work with. Carlos is really strategic and explains things clearly and got us the results we were looking for. Highly recommended!”

Sam Moses

CEO and Founder at Sockrates Custom socks
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“I’ve known Carlos for many years. I’ve always been impressed by his genuine passion for digital marketing, so I’m not at all surprised to see his progression from in-store to the executive side of retail business. I highly recommend Carlos for any retail company looking for a passionate marketer who is well versed with customer service and the expectations of excellent in-store experiences. Carlos is incredibly passionate for life, disciplined in his operational practices, and eager to make a difference. His smile is contagious and he’s always been known for offering his assistance to help another member on the team.”

Jessie Smith

Regional Manager at Hugo Boss
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“Carlos was great, he took the time to sit down and have a chat with me about my business. Even as a free consultation he really takes pride in his work.”

Brandon Price

Technical Architect at Men at Work Design
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“I knew I wanted to work with him when he and I started discussing digital marketing and how to better serve businesses - his level of expertise was that of a person I wanted to align myself with. He is very professional and did an excellent job. Looking forward to working with him again in the future. He’s an excellent person to work with and an even better person to know. Carlos is incredibly passionate for life, disciplined in his operational practices, and eager to make a difference. His smile is contagious and he’s always been known for offering his assistance to help another member on the team.”

Andre Williamson

Line Producer at Canada's Got Talent
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Let's Talk