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Tabula's origin story traces back to March 2023, when our founder, Carlos, identified a gap in the market as it relates to AI.
With the rise of AI technologies like ChatGPT and OpenAI, businesses were increasingly seeking AI-savvy digital marketers but lacked the resources or time to train them.
Recognizing this opportunity, Tabula was officially launched in May 2023 as an AI-powered marketing agency.
Carlos, drawing on over a decade of experience in digital marketing, branding strategy, and SEO across diverse industries such as sports, luxury, and tech, saw the potential to merge AI capabilities with traditional marketing expertise.
His vision was to create a company that not only embraced AI technology thoughtfully and strategically but also simplified complex marketing processes for clients.
From its inception, Tabula has been committed to delivering superior, efficient, and affordable marketing solutions by leveraging AI for tasks such as content strategy development, image creation, competitor analysis, and more.
This innovative approach has positioned Tabula as a local leader in the evolving landscape of digital marketing, empowering businesses of all sizes to achieve their growth objectives effectively.
With the rise of AI technologies like ChatGPT and OpenAI, businesses were increasingly seeking AI-savvy digital marketers but lacked the resources or time to train them.
Recognizing this opportunity, Tabula was officially launched in May 2023 as an AI-powered marketing agency.
Carlos, drawing on over a decade of experience in digital marketing, branding strategy, and SEO across diverse industries such as sports, luxury, and tech, saw the potential to merge AI capabilities with traditional marketing expertise.
His vision was to create a company that not only embraced AI technology thoughtfully and strategically but also simplified complex marketing processes for clients.
From its inception, Tabula has been committed to delivering superior, efficient, and affordable marketing solutions by leveraging AI for tasks such as content strategy development, image creation, competitor analysis, and more.
This innovative approach has positioned Tabula as a local leader in the evolving landscape of digital marketing, empowering businesses of all sizes to achieve their growth objectives effectively.
Carlos studied philosophy for 6+ years and wanted to tap into the many benefits and perspectives of philosophy within the brand.
Our name, ‘Tabula’, draws inspiration from the philosophical concept Tabula Rasa which translates to 'blank slate' in Latin. This concept implies that the mind is born as a blank canvas, devoid of preconceived notions or ideas.
It is only our experiences and choices throughout our lives that shape us into who and what we become. This is a powerful concept that I encourage you to incorporate into your personal & professional lives.
Similarly, our approach to our clients is grounded in the belief that each collaboration is an opportunity for a fresh start or clean slate, using AI. A new Tabula where innovative ideas and AI-driven strategies can shape a unique and successful narrative that brings success for years to come.
Our name, ‘Tabula’, draws inspiration from the philosophical concept Tabula Rasa which translates to 'blank slate' in Latin. This concept implies that the mind is born as a blank canvas, devoid of preconceived notions or ideas.
It is only our experiences and choices throughout our lives that shape us into who and what we become. This is a powerful concept that I encourage you to incorporate into your personal & professional lives.
Similarly, our approach to our clients is grounded in the belief that each collaboration is an opportunity for a fresh start or clean slate, using AI. A new Tabula where innovative ideas and AI-driven strategies can shape a unique and successful narrative that brings success for years to come.
We use AI for various purposes, including content strategy development, image creation, document summarization, competitor analysis, and demographic data analysis just to name a few.
This enables us to deliver innovative and effective marketing campaigns faster and more affordably than traditional marketing approaches.
This enables us to deliver innovative and effective marketing campaigns faster and more affordably than traditional marketing approaches.
Unlike most agencies, we provide bi-weekly updates on project and campaign progress and performance metrics.
These updates include detailed insights and recommendations based on real-time data to ensure transparency and alignment with your goals.
These updates include detailed insights and recommendations based on real-time data to ensure transparency and alignment with your goals.
We use monday.com for project management and collaboration with clients.
This offers a collaborative platform for organizing tasks, sharing updates, and providing access to our clients.
This ensures efficient communication and project tracking.
This offers a collaborative platform for organizing tasks, sharing updates, and providing access to our clients.
This ensures efficient communication and project tracking.
While we pride ourselves in knowledge-sharing and detailed reporting, we've realized that not every client wants to know every detail or KPI that makes their campaigns yield results.
As such, we always agree with our clients during onboarding on which specific KPIs they want to be updated on on a biweekly basis, and we stick to that.
Of course, we always include a high level summary of project updates and we can always change or update how we report as our partnership evolves.
As such, we always agree with our clients during onboarding on which specific KPIs they want to be updated on on a biweekly basis, and we stick to that.
Of course, we always include a high level summary of project updates and we can always change or update how we report as our partnership evolves.
AI, or Artificial Intelligence, is like a smart assistant for your business. It can analyze data, predict trends, create content, create images, and automate tasks, helping you make better decisions and work more efficiently.
Think of it as having a supercharged toolkit that can handle routine tasks quickly and accurately, freeing up your time to focus on more important aspects of your business.
The problem is that it takes time and effort to keep up with all the innovations and updates. So just work with an agency that can help you leverage these tools (cough, cough), while you focus on your business.
Think of it as having a supercharged toolkit that can handle routine tasks quickly and accurately, freeing up your time to focus on more important aspects of your business.
The problem is that it takes time and effort to keep up with all the innovations and updates. So just work with an agency that can help you leverage these tools (cough, cough), while you focus on your business.
Absolutely! AI is like a well tailored suit—it fits perfectly and looks the best when customized to you. In the AI world, this is called prompt-engineering.
Whether you’re in retail, healthcare, finance, manufacturing, or any other industry, we craft AI prompts that speak to your unique brand values, USPs, tone of voice, challenges, opportunities and more.
Our expertise ensures that your AI implementation is not just generic, but perfectly aligned with your business needs and value propositions.
Whether you’re in retail, healthcare, finance, manufacturing, or any other industry, we craft AI prompts that speak to your unique brand values, USPs, tone of voice, challenges, opportunities and more.
Our expertise ensures that your AI implementation is not just generic, but perfectly aligned with your business needs and value propositions.
Implementing AI might seem like climbing a mountain, but with Tabula, it’s more like taking a well-marked trail.
We simplify the process and guide you every step of the way, making it easy to integrate AI into your existing operations.
Our goal is to make AI as user-friendly as possible for you, so you can enjoy the benefits without getting bogged down in technical details.
We simplify the process and guide you every step of the way, making it easy to integrate AI into your existing operations.
Our goal is to make AI as user-friendly as possible for you, so you can enjoy the benefits without getting bogged down in technical details.
AI marketing is beneficial for businesses of all sizes.
While larger companies might have more data to work with, smaller businesses can also leverage AI to make the most of their available resources.
AI will benefit larger companies in the sense that they have more data to leverage, and AI will help small businesses in the sense that you can do significantly more, for less.
Many AI tools are designed to be scalable and adaptable, allowing small businesses to automate tasks, target audiences more effectively, and compete in the digital landscape.
While larger companies might have more data to work with, smaller businesses can also leverage AI to make the most of their available resources.
AI will benefit larger companies in the sense that they have more data to leverage, and AI will help small businesses in the sense that you can do significantly more, for less.
Many AI tools are designed to be scalable and adaptable, allowing small businesses to automate tasks, target audiences more effectively, and compete in the digital landscape.
AI is like a diligent employee that continuously learns and improves. And just like a diligent employee, AI can make mistakes sometimes.
While no system is perfect, AI reduces the risk of human error significantly. and can handle vast amounts of data accurately.
Plus, with our rigorous prompt engineering best practices, we ensure our AI systems are robust and reliable.
But most importantly, we have humans monitor performance and AI outputs closely to make adjustments as needed to minimize errors.
While no system is perfect, AI reduces the risk of human error significantly. and can handle vast amounts of data accurately.
Plus, with our rigorous prompt engineering best practices, we ensure our AI systems are robust and reliable.
But most importantly, we have humans monitor performance and AI outputs closely to make adjustments as needed to minimize errors.
At Tabula, we treat your data like precious cargo.
Our AI approaches adhere to strict security protocols to protect your information.
Our AI approaches adhere to strict security protocols to protect your information.
Google's primary concern has always been to deliver high-quality, relevant, and valuable content to its users. Specifically, the EEAT framework, which stands for experience, expertise, authority and trust.
Whether content is AI-generated or human-created isn't its main focus. What matters is the quality and relevance of the content. Google's algorithms assess factors like content depth, originality, user engagement, and usefulness.
If AI-generated content meets these criteria and provides value to users following the EEAT framework, Google is unlikely to penalize it solely because of its origin.
However, it's essential to ensure that AI-generated content maintains coherence, avoids plagiarism, and genuinely adds value to the audience - which we do thoroughly.
Ultimately, the goal is to create content that resonates with your target audience and aligns with Google's guidelines for quality content.
Whether content is AI-generated or human-created isn't its main focus. What matters is the quality and relevance of the content. Google's algorithms assess factors like content depth, originality, user engagement, and usefulness.
If AI-generated content meets these criteria and provides value to users following the EEAT framework, Google is unlikely to penalize it solely because of its origin.
However, it's essential to ensure that AI-generated content maintains coherence, avoids plagiarism, and genuinely adds value to the audience - which we do thoroughly.
Ultimately, the goal is to create content that resonates with your target audience and aligns with Google's guidelines for quality content.
No, marketing will not be replaced by AI.
Instead, AI will enhance and transform the way marketing is done.
AI technology is designed to streamline processes, analyze data, and provide insights that can significantly improve marketing strategies.
While AI can automate tasks and offer valuable suggestions, it's important to note that the human touch remains crucial in understanding customer emotions, creativity, and building relationships.
Instead, AI will enhance and transform the way marketing is done.
AI technology is designed to streamline processes, analyze data, and provide insights that can significantly improve marketing strategies.
While AI can automate tasks and offer valuable suggestions, it's important to note that the human touch remains crucial in understanding customer emotions, creativity, and building relationships.
Tabula was born out of the need from companies to have AI-savvy marketers.
We blend AI technology with a deep understanding of marketing to deliver results faster, better, and more affordably than traditional agencies.
We treat your business as our own, communicate transparently, and simplify complex concepts, ensuring you’re always in the loop and confident in your AI journey.
We blend AI technology with a deep understanding of marketing to deliver results faster, better, and more affordably than traditional agencies.
We treat your business as our own, communicate transparently, and simplify complex concepts, ensuring you’re always in the loop and confident in your AI journey.
We offer flexible payment options to accommodate your preferences.
You can make payments via bank transfer, e-transfer, EFTs (Electronic Funds Transfers), Wise (formerly TransferWise), or any other transfer method that is convenient for you.
You can make payments via bank transfer, e-transfer, EFTs (Electronic Funds Transfers), Wise (formerly TransferWise), or any other transfer method that is convenient for you.
Invoices are issued monthly at the beginning of each billing cycle.
You will receive your invoice via email, detailing the services provided and the amount due for that month.
If you want a different billing cycle, we can definitely accommodate.
You will receive your invoice via email, detailing the services provided and the amount due for that month.
If you want a different billing cycle, we can definitely accommodate.
Our standard payment terms are net 30 days. This means that payment is due within 30 days from the date of the invoice.
We strive to provide clear and transparent billing to ensure smooth processing of payments.
We strive to provide clear and transparent billing to ensure smooth processing of payments.